Julio Gonzalez was a simple farmer with an unparalleled devotion to his craft. His relentless devotion revolutionized the world of tequila making, bringing it to uncharted heights. Always in search of better, Don Julio cared for his agave with the highest quality in mind. Each agave was carefully planted, giving them the room to fully grow and mature, and he hand-selected only the sweetest, most luscious portion of the pinas to be harvested at the peak of ripeness.